Hi, I'm Lauren.
I write about search, ecommerce, AI, leadership, and building things on the web. Ten years of doing this work for small and mid-size businesses — these are the lessons I keep coming back to.
Browse by topic
Search
SEO strategy, keyword research, technical audits, and organic growth that actually works.
eCommerce
Online stores, product pages, conversion, and growing revenue without wasting ad spend.
AI
Practical AI applications for marketing, development, and operations.
Leadership
Career growth, decision-making, and what I've learned about leading teams and projects.
Productivity
Systems, workflows, and getting more done with less stress.
Analytics
GA4, attribution, dashboards, and turning data into decisions.
Random Musings
The stuff that doesn't fit neatly — thoughts on tech, work, and whatever's on my mind.
Tools & Resources
The frameworks, apps, and workflows I actually use day to day.
Latest posts
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What Actually Moves the Needle for SMB SEO
Most small businesses overcomplicate SEO. Here's what I focus on after years of doing it.
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Lessons from Ten Years of Building for Others
What a decade of client work taught me about leadership, trust, and knowing when to push back.
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Running Lean Ops Without Losing Your Mind
Small team, big workload. How I keep operations tight without overengineering everything.
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Why I Still Build with Plain HTML and CSS
No framework, no build step. Why static HTML is still my go-to for most projects.
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My Current Stack for Getting Things Done
The tools and workflows I rely on right now — and why I picked them.